NG
Digital

Produced and optimized thousands of pieces of content for UFC FIGHT PASS across YouTube, Instagram, and TikTok, generating over 1 billion views and converting impressions into subscribers at scale. Delivered full fight libraries, cinematic highlight packages, and high-converting promotional assets for global MMA events, with content distributed across UFC's worldwide channels and featured on ESPN and Paramount.

Built UFC BJJ's social media presence from zero to over 1 million followers across all platforms, developing the promotion's entire visual identity and content engine from scratch. Produced social content for over 100 BJJ matches and athlete features averaging 20M+ views per event, with a 35%+ boost in audience retention and content featured on ESPN and Paramount.

Edited 200+ podcast clips optimized for Instagram and TikTok, generating over 20M cumulative views for one of the most influential shows in the space. Identified high-impact moments from long-form conversations and transformed them into concise, viral content, with multiple clips surpassing 500K to 1M+ views individually.

Produced content within a pipeline designed to drive direct monetization through Rising Tide's Skool community. Delivered 100+ lesson clips across Instagram and TikTok, generating millions of impressions while converting casual viewers into paying members and significantly increasing recurring revenue.

Executed a high-converting content system combining raw coaching footage with direct-response strategy to drive Skool platform growth. Produced 100+ clips across Instagram and TikTok, turning everyday coaching sessions into scalable marketing assets that increased conversion rates and built a consistent pipeline of new members.